With both regulatory and technology changes coming on the near-horizon, the time is now to integrate data privacy into your brand strategy!
Don’t leave data privacy to the legal and IT teams. Our advice: Think of data privacy as your next great competitive advantage in creating a winning customer experience.
Today's winning brands are showing receipts for their sustainable practices, ethically sourced, non-toxic ingredients, and recyclable packaging. Brands that succeed tomorrow will excel in customer data privacy and transparency. There’s no question third-party cookies areREAD MORE
Amid a broader shift toward privacy-forward advertising, digital marketing leaders have the challenge of placing their bets on which marketing tactics will be most effective in the new landscape. Cookie-based behavioral segmentation is quickly becomingREAD MORE
A big change is taking place in the world of web analytics in the form of Google Analytics 4 (GA4). There’s no question this major update (and we mean major!) will end up impacting theREAD MORE
As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do NotREAD MORE
Rachel Factor of Apiary Digital® joins us this episode to discuss Intelligent Tracking Prevention. Rachel has several years of both analytics and marketing experience, and will give us some insight into how Safari's new IntelligentREAD MORE