Privacy-Forward Advertising

With both regulatory and technology changes coming on the near-horizon, the time is now to integrate data privacy into your brand strategy!

Don’t leave data privacy to the legal and IT teams. Our advice: Think of data privacy as your next great competitive advantage in creating a winning customer experience.

Privacy-Forward Advertising

Data Privacy, a brand equity opportunity

Today's winning brands are showing receipts for their sustainable practices, ethically sourced, non-toxic ingredients, and recyclable packaging. Brands that succeed tomorrow will excel in customer data privacy and transparency.  There’s no question third-party cookies are

READ MORE
Privacy-Forward Advertising Privacy-forward environment angle banner graphic

Today's winning brands are showing receipts for their sustainable practices, ethically sourced, non-toxic ingredients, and recyclable packaging. Brands that succeed tomorrow will excel in customer data privacy and transparency.  There’s no question third-party cookies are

READ MORE
Privacy-Forward Advertising Privacy-forward conceptual banner graphic

Amid a broader shift toward privacy-forward advertising, digital marketing leaders have the challenge of placing their bets on which marketing tactics will be most effective in the new landscape. Cookie-based behavioral segmentation is quickly becoming

READ MORE
Privacy-Forward Advertising banner graphic for Google Analytics 4 (GA4) blog post

A big change is taking place in the world of web analytics in the form of Google Analytics 4 (GA4). There’s no question this major update (and we mean major!) will end up impacting the

READ MORE
Privacy-Forward Advertising Conceptual graphic representing changes to Facebook advertising due to Apple privacy updates

On December 16, 2020 Facebook published ads in The New York Times, The Wall Street Journal, and other national newspapers, proclaiming Apple’s upcoming changes to their privacy policy would be “devastating for small businesses.”  We

READ MORE
Privacy-Forward Advertising Conceptual graphic for iOS14 privacy update blog post

In June 2020, Apple first announced massive upcoming changes to its privacy policy, which will dramatically impact mobile ad networks. In early 2021 (as of this writing, a specific date has not yet been announced),

READ MORE
Privacy-Forward Advertising CCPA compliance related to paid media

As a refresher, the CCPA (California Consumer Privacy Act) requires businesses to give California residents the right to opt-out of the “sale” of their personal information, with the opt-out offered via a prominent “Do Not

READ MORE
Privacy-Forward Advertising Intelligent Tracking Prevention

Rachel Factor of Apiary Digital® joins us this episode to discuss Intelligent Tracking Prevention. Rachel has several years of both analytics and marketing experience, and will give us some insight into how Safari's new Intelligent

READ MORE