Performance Marketing

Even if you’re highly confident in your decision-making skills, most of us are wired to be influenced by social proof. Social proof is a psychological principle first coined by Dr. Robert Cialdini. After analyzing several social behavior studies, Cialdini observed that when people are uncertain (like, for example, when deciding whether to make a purchase) […]

Many companies rebrand after a merger, acquisition, or scandal fundamentally shifts the company’s DNA. But rebranding doesn’t mean that you’ve drastically changed who you are.  For Apiary, we rebranded for three reasons: Shortly after our CEO, Tee Coletti Kaiser, joined us in July 2021, our journey began. There were many stops and starts along the […]

In recent months, the world of AI image generation has become quite the conversation piece due to the viral spotlight cast on DALL-E Mini.  This AI tool allows users to input text prompts and receive nine visualizations of that prompt in under three minutes. In case you missed that, the DALL-E Mini isn’t sourcing images […]

Digital marketing considerations for maximizing performance of your new website. Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, re-platforming, or domain migration, this article will highlight what digital marketing components are needed and when […]

Learn about Paid Media considerations for website projects, and get a sense of what to expect while working with a Paid Media expert

Learn about Paid Media considerations for website projects, and get a sense of what to expect while working with a Paid Media expert

Learn about Search Engine Optimization (SEO) considerations for website projects, and get a sense of what to expect while working with an SEO expert

Learn what performance marketing elements to consider, and at which stage of your project timeline you need to apply them to yield maximum performance lifts from your new site.