D2C Ecommerce
D2C Ecommerce

The 2020 holiday season was quite good to the health and beauty industry. Black Friday alone saw a 75% increase in global sales (source: Shopify). But, the industry is changing and consumers are looking for
READ MORE D2C Ecommerce

Take a peek at some key terms (the currency of digital marketing!) related to direct-to-consumer (D2C) online marketing and Shopify. Direct-to-Consumer (D2C) Attribution window. A marketing term for assigning credit by channel for contributing to
READ MORE