Analytics

Graphic for Data Driven attribution model blog post

Data-Driven Attribution: Google’s Updated Attribution Model

As marketing becomes more digital and more data-driven, the demand for marketing attribution—that is, the practice of identifying what marketing investments drive the greatest return—continues to rise. Marketing attribution provides a clear line-of-sight into what

Analytics

Fingerprint recognition technology for user id security. Finger touch scanner app to secure personal information data. Cyber security protection identification for protect payment. Fingerprint login

Cambridge Analytica: What it means for Facebook advertisers

The press has been covering the developing story of consulting firm, Cambridge Analytica using the Facebook data of 50 million users to build psychographic profiles and target potential voters with content aimed at influencing elections.