Skip to content
Apiary Digital Logo Apiary Digital Logo
Apiary Digital Logo
  • Story
    • About Apiary
    • Meet The Hive
  • Capabilities
    • All Solutions
    • Growth Marketing Strategy & Planning
      • Core Web Vitals
      • Customer Journey Mapping
      • Audience Segmentation
    • Paid Media
      • PPC Advertising
      • Paid Social
      • Programmatic Display Advertising
    • Email Marketing & Strategy
    • SEO Services
      • SEO Audits
      • Technical SEO
      • SEO Competitor Analysis
      • Link Building
      • SEO Reports
    • Marketing Analytics & Reporting Services
      • Google Analytics & Tag Manager Configuration
      • Data Visualization & Marketing Dashboards
      • Data Management & Architecture
    • Inclusive Marketing Services
    • B2B Marketing Services
      • B2B Marketing Strategy
      • B2B Lead Generation
      • B2B Social Media
    • Ecommerce Marketing Services
      • Ecommerce Strategy
      • Ecommerce Advertising
      • Ecommerce Analytics
  • Resources
  • Consultants
    • For Consultant-Partners
    • Join Apiary
    • Opportunities
  • Contact

Home > Analytics

Analytics

Performance Marketing
for Website Projects.

Digital marketing considerations for maximizing performance of your new website. Too often, we see brands planning major website changes without considering performance marketing implications until it’s too late. Whether tackling a rebrand and site redesign, new site launch, acquisition, re-platforming, or domain migration, this article will highlight what digital marketing components are needed and when […]

Learn More
Graphic for Data Driven attribution model blog post

Data-Driven Attribution: Google’s Updated Attribution Model

A properly optimized ecommerce website is essential for success. Here are the top 15 ecommerce SEO tips to take your business to the next level. Read now!

Learn More
Fingerprint recognition technology for user id security. Finger touch scanner app to secure personal information data. Cyber security protection identification for protect payment. Fingerprint login

Cambridge Analytica: What it means for Facebook advertisers

The press has been covering the developing story of consulting firm, Cambridge Analytica using the Facebook data of 50 million users to build psychographic profiles and target potential voters with content aimed at influencing elections. In this episode, we speak with Apiary Founder and CEO Karen Amundson, and Apiary lead analytics consultant Rachel Factor to discuss how this news relates to, and impacts brand advertising on platforms. We discuss how Cambridge Analytica gained access to data, and how users are responding. Looking at the long-term effects of this flashpoint in digital advertising, we discuss the reactions of users and the call for data transparency. Listen in to learn how marketers can work with brands and platforms to emphasize data transparency and user privacy while still driving business goals.

Learn More

Let’s stay in touch!

Get a once-a-week-only article or podcast episode sharing our POV on the shifting sands of growth marketing.

Emails are snappy and always relevant.

Thank you for reaching out. We'll be in touch soon.

We're sorry, an error occurred while sending the information, please try again.

image (33)
instagramlinkedin
Apiary
  • Home
  • About Apiary
  • Meet The Hive
  • Resources
  • For Consultant-Partners
  • Join Apiary
  • Opportunities
  • Accessibility
  • Privacy Policy
Capabilities
  • B2B Marketing Services
  • Ecommerce Marketing Services
  • Email Marketing & Strategy
  • Growth Marketing Strategy & Planning
  • Inclusive Marketing Services
  • Marketing Analytics & Reporting Services
  • Paid Media
  • SEO Services
Connect
[email protected]
Copyright 2023 Apiary Digital. Site by Motive.