Cambridge Analytica: What It Means for Facebook Advertisers
The press has been covering the developing story of consulting firm, Cambridge Analytica using the Facebook data of 50 million users to build psychographic profiles and target potential voters with content aimed at influencing elections. In this episode, we speak with Apiary Founder and CEO Karen Amundson, and Apiary lead analytics consultant Rachel Factor to discuss how this news relates to, and impacts brand advertising on platforms. We discuss how Cambridge Analytica gained access to data, and how users are responding. Looking at the long-term effects of this flashpoint in digital advertising, we discuss the reactions of users and the call for data transparency. Listen in to learn how marketers can work with brands and platforms to emphasize data transparency and user privacy while still driving business goals.