Ty Martin

Ty Martin is an award-winning digital marketing strategist and team leader who launched his first search marketing campaign on as a teenager in 1999. As an independent consultant, he helps corporate marketing teams and agencies increase performance, improve efficiency, and hopefully start dinner a little earlier. As the founder of Ad Bacon, Ty develops innovative technology to enhance SEM, social, display, and product ad performance. His new creation, Audience Kitchen is a Facebook target audience tool that helps advertisers with the challenge of how to target the right audience on Facebook. Audience Kitchen enables advertisers to search and browse an interactive list of Facebook interests, behaviors, and demographic targeting segments that are normally hidden from Facebook’s interface, unlocking a universe of more than 95,000+ Facebook audience targeting options.

Ty Martin headshot

More by this Author:

Privacy-Forward Advertising Privacy-forward conceptual banner graphic

Amid a broader shift toward privacy-forward advertising, digital marketing leaders have the challenge of placing their bets on which marketing tactics will be most effective in the new landscape. Cookie-based behavioral segmentation is quickly becoming