Tiffany Lok

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Digital Strategy conceptual graphic for the 4 Most Common B2B Infrastructure Problems

Paid search just makes sense. Someone types in a keyword representing what they’re interested in, and then your ad shows up. It works great for retail—whether someone is looking for online fitness classes or a

Paid Media App monetization company case study banner graphic

A mobile app monetization company was in need of evolving marketing efforts to drive more quality leads and traffic to their site, while ensuring ads were hitting the right decision makers across companies ranging from

Digital Strategy Conceptual graphic for analytics considerations

Here are a few common B2B-related terms that come up regularly in the world of digital marketing. Whether you’re new to digital marketing or it’s old hat, we hope you find this useful—or at least

Shopify People doing online shopping

If you’ve adopted or are considering adopting Shopify as your ecommerce platform, you should be thinking about how to leverage it with your paid media strategy. With consumer brands racing to adjust from brick-and-mortar distribution